We’re hitting almost two years in business, since my co-founding partner, Priyaneet, and I began working on our first project together. It literally began overnight; I was a freelancer working on a few projects until this one evening, two years ago, I was at the Wellington Gymkhana Club fiddling around on my laptop, sipping on some whiskey, contemplating life 🙂 and waiting for my dear friend Zubin to finish his game of snooker so we could catch up for dinner soon after, when Deepa Aunty came by…
She asked me what I was doing and soon, we fell into a conversation about my work in Digital Marketing & Social Media. She immediately said, ‘Rachit! I need you to do this for me! I’m looking for someone’. I agreed immediately, and the following day I gave Priyaneet, my then pen pal whom I’d met online, a call to ask her if she wanted to team up for this project. She agreed! We made Deepa Aunty a proposal and boom! – Priyaneet & I were working on our first project together.
Priyaneet hadn’t even met Asawari but while working with Asawari Music Foundation, I saw that she connected well with all the ‘magic’ Asawari had left for us. ‘Children who hadn’t met Asawari, soon after the Outperformers’ competitions held in Bangalore & Bombay would come up to us and say that they felt that they knew her and that Asawari connected with them through the Foundation.’
Asawari did change a lot for people around her, as it did for us at The Small Business Project – TSBP . ‘She would have turned 22 today’ said Deepa Aunty when we called her last week. I believe that Asawari continues to live on in each of our minds & hearts and is making an impact through the Foundation.
We’ve worked with some amazing people, with over 25 different businesses and brands and helped multiple businesses scale. It somehow seems like all of this was destined to happen.
It’s moments like these and this feeling of gratitude that makes us want to do more, turn up each day and push harder every time.
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