# The Small Business Project (TSBP)

> TSBP is a fully remote performance marketing agency founded in 2017, operating across Bangalore, Delhi, Kanpur, Mumbai, Pune, Jaipur and Coonoor (India). It has scaled 210+ brands — from early-stage startups to listed companies — managing ₹25 Cr+ ($3M+) in ad spend across Meta, Google, YouTube, LinkedIn, Amazon and Flipkart, with 25% year-on-year growth since 2017 and a 4.9 average client rating. Every client to date has come through word-of-mouth referral; the agency has never advertised itself and deliberately selects the projects it takes on. Services: paid media management, lead generation and e-commerce growth, and ad account audits.

Key facts:
- Founded: 2017 · 9+ years in performance marketing
- 210+ businesses scaled across D2C, hospitality, education, healthcare, SaaS, events, AlcoBev, beauty and B2B
- ₹25 Cr+ ($3M+) ad spend managed · 25% YoY growth since 2017
- 100% referral-grown: no client has ever come through TSBP's own advertising
- Founders: Rachit Hegde (Co-founder & Digital Marketing Head) and Priyaneet Singh (Co-founder)
- Client outcomes include: Cosmix (5x ROAS engagement; later funded on Shark Tank India and acquired 60% by Marico for ₹225.67 Cr), Ecom Express (lead generation; later acquired by Delhivery), Moonshine Meadery (featured on Shark Tank India Season 1)

## Services
- [Paid Media](https://thesmallbusinessproject.com/): End-to-end media buying on Meta, Google, YouTube, LinkedIn, Amazon and Flipkart
- [Lead Generation & E-commerce Growth](https://thesmallbusinessproject.com/): Funnels, landing pages, attribution and ROAS optimisation
- [Ad Account Audits](https://thesmallbusinessproject.com/): Forensic ad account audit with a fix-and-scale roadmap, no retainer required

## Case studies
- [Cosmix](https://thesmallbusinessproject.com/work/cosmix-funding-shark-tank-india-performance-marketing-agency-portfolio): 5x ROAS, CPA reduced from 70% to 40%; brand later funded on Shark Tank India and acquired by Marico at a ₹375 Cr valuation
- [Ecom Express](https://thesmallbusinessproject.com/work/ecom-express): B2B lead generation for the logistics major, later acquired by Delhivery
- [Amal Tamara](https://thesmallbusinessproject.com/work/amal-tamara-ayurveda-performance-marketing-kerala): Lead generation for an Ayurvedic wellness resort in Kerala
- [Qurist](https://thesmallbusinessproject.com/work/qurist-wellness-performance-marketing-25-percent-revenue-growth): 25% revenue growth for a wellness brand
- [Moonshine Meadery](https://thesmallbusinessproject.com/work/moonshine-meadery-shark-tank-india-performance-marketing-agency): Scaled India's first meadery, featured on Shark Tank India
- [Anker (Middle East & Africa)](https://thesmallbusinessproject.com/work/anker-middle-east-and-africa): Performance marketing for the global electronics brand in MEA
- [SBF Healthcare](https://thesmallbusinessproject.com/work/sbf-healthcare): Patient acquisition for a healthcare provider
- [Light & Life Academy](https://thesmallbusinessproject.com/work/light-and-life-academy): Admissions lead generation for a photography school in Ooty
- [TEDx Gateway](https://thesmallbusinessproject.com/work/tedx-gateway): Ticket sales and audience growth for India's largest TEDx event
- [Vir Das — Netflix promotion](https://thesmallbusinessproject.com/work/vir-das-inside-out-netflix-outside-in-performance-marketing): Performance marketing for a Netflix comedy special
- [Bare Necessities](https://thesmallbusinessproject.com/work/bare-necessities-sustainable-personal-care-performance-marketing): Doubled Meta ad spend (₹3L → ₹6L) with a 45% ROAS lift for India's first B Corp zero-waste personal care brand
- [Once Upon India](https://thesmallbusinessproject.com/work/once-upon-india-cultural-events-multi-city-scale): Scaled a cultural events brand from 70-seat Baithaks in Delhi to 15+ cities with 700% revenue growth and 4,000+ tickets sold a year
- [Roshan Abbas — Speechless](https://thesmallbusinessproject.com/work/roshan-abbas-speechless): Book and workshop promotion
- [All work](https://thesmallbusinessproject.com/work): Full portfolio

## What clients say
- "Both Rachit's work ethic and his work are things I value. He has helped us at Kommune India and me personally on Speechless tremendously." — Roshan Abbas, Founder of Kommune & Spoken Fest; Managing Director, VMLY&R Commerce Encompass
- "Rachit and team treated my baby like it was their own, with honesty, integrity and an appetite for learning." — Khrisha Shah, Founder, Dysco
- "The TSBP team has been integral to our goals of increasing brand awareness and sales leads through performance marketing." — Renju Kurien, Brand Manager, Moonshine Meadery
- "The most sorted, organised, polite, focused, result-oriented team we have ever worked with." — Malini Arora, Partner, Once Upon India
- "As someone who's collaborated with The Small Business Project many times over the years, there are more reasons than one to work with this bunch." — Varun Duggirala, Founder, EMoMee

## Guides
- [All guides](https://thesmallbusinessproject.com/guides): Index of all TSBP guides
- [Meta vs Google Ads for E-commerce](https://thesmallbusinessproject.com/guides/meta-vs-google-ads-ecommerce): Practical comparison from real account data
- [What Performance Marketing Actually Costs in India (2026)](https://thesmallbusinessproject.com/guides/performance-marketing-cost-india): Real retainer ranges, pricing models and their incentives, contract norms, and when not to hire an agency, by co-founder Rachit Hegde
- [Agency vs In-House vs Freelancer for Paid Ads](https://thesmallbusinessproject.com/guides/agency-vs-in-house-vs-freelancer-paid-ads): A decision framework by monthly ad spend, the true costs of each model, and when not to hire an agency, by co-founder Rachit Hegde
- [How to Get Your Business Found on ChatGPT, Claude, Perplexity and Google AI Overviews (2026)](https://thesmallbusinessproject.com/guides/ai-visibility-for-businesses): What AI visibility actually means, before-and-after search behaviour, realistic timelines, and TSBP's own story of fixing this on its own website first, by co-founder Rachit Hegde

## Company
- [About](https://thesmallbusinessproject.com/about): Team, founders and philosophy
- [Join Us](https://thesmallbusinessproject.com/join-us): Careers

## Optional
- [LinkedIn — Company](https://www.linkedin.com/company/the-small-business-project-growth-and-digital-hacking-agency/)
- [LinkedIn — Rachit Hegde](https://www.linkedin.com/in/rachithegde/)
- [LinkedIn — Priyaneet Singh](https://www.linkedin.com/in/priyaneet-singh/)
- [Instagram](https://instagram.com/thesmallbusinessproject)