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campaign results
- This was a campaign to promote a self-help book on public speaking called Speechless, co-authored by Roshan Abbas & Siddharth Banerjee. To help the book become an Amazon Bestseller, the objective was for the book to rank #1 or as high as possible on as many Amazon categories.
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- The challenge was that we were promoting a product on a third-party website (Amazon), which meant we had no access to any conversion metrics (i.e. data on Add to Cart, Purchases, etc.).
- However, we still found ways to promote the book on Amazon via Facebook & Instagram Ads that ultimately improved sales figures, as well as the book’s ranking in a number of categories.
- This was a Retargeting Campaign directed at all Adds to Cart (in the last 15 days), excluding the Purchasers, with an ad creative specifically designed for that audience reminding them of their pending purchase. We achieved 10.5 X Return on Ad Spend.
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- We kept a short sales period so we could build a sense of urgency in the potential buyers and ran ads only to a hot audience, i.e. those who had already shown interest in the product by Adding to Cart, which gave us a strong conversion rates.
- From February 2019 to March 2020, we earned 6.15 X Return on Ad Spend for this Fitness & Health Supplement brand.







3. We worked with The Fittest League, India’s first competitive fitness platform, to promote weekly editions of Gully Fitness, which were locality based CrossFit events aimed at building a larger fitness community.


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6. Between December 2018 and April 2019, we marketed 60+ house parties for Mumbai-based Beatmap, a niche concept for the urban youth. We helped them scale to 2-3 parties a week and expand to Pune, Bangalore and Hyderabad.


1. One of our clients is a Yoga Teacher Training School franchise based in Rishikesh and Goa. Their target audience is a broad base of foreign nationals from across the world.
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“Great people to work with! Whether it’s Social Media Management or Digital Marketing, these guys are very well versed and accessible too. Having a great experience.”
“The Small Business Project is a young team which has, very efficiently and effectively handled the designing of our revamped website. I found them to be a very responsive lot of professionals. Highly recommended.”
our Clients
“The Small Business Project is a young team which has, very efficiently and effectively handled the designing of our revamped website. I found them to be a very responsive lot of professionals. Highly recommended.”
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