POrtfolio

our Clients

Effective communication, organization and collaboration, and dedication towards a common goal – those are the simple secrets to our success with organisations across industries and geographies. We work so closely together with our clients, they end up becoming much more than people we do business with. They become family. And we wouldn’t have it any other way.

campaign results

This was a campaign to promote a self-help book on public speaking called Speechless, co-authored by Roshan Abbas & Siddharth Banerjee. To help the book become an Amazon Bestseller, the objective was for the book to rank #1 or as high as possible on as many Amazon categories.
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The challenge was that we were promoting a product on a third-party website (Amazon), which meant we had no access to any conversion metrics (i.e. data on Add to Cart, Purchases, etc.).

However, we still found ways to promote the book on Amazon via Facebook & Instagram Ads that ultimately improved sales figures, as well as the book’s ranking in a number of categories.

This was a Retargeting Campaign directed at all Adds to Cart (in the last 15 days), excluding the Purchasers, with an ad creative specifically designed for that audience reminding them of their pending purchase. We achieved 10.5 X Return on Ad Spend.
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We kept a short sales period so we could build a sense of urgency in the potential buyers and ran ads only to a hot audience, i.e. those who had already shown interest in the product by Adding to Cart, which gave us a strong conversion rates.

From February 2019 to March 2020, we earned 6.15 X Return on Ad Spend for this Fitness & Health Supplement brand.

1. We managed the online marketing and social media for Asia’s Largest TEDx event, the TEDxGateway held in Mumbai on 23rd February 2020.

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2. We promoted two editions of Kommune’s Spoken Fest – Delhi’s first edition in December 2019 and Mumbai’s third edition in January 2020 – both of which generated a collective footfall of over 15,000.

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3. We worked with The Fittest League, India’s first competitive fitness platform, to promote weekly editions of Gully Fitness, which were locality based CrossFit events aimed at building a larger fitness community.

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4. We sold out all tickets for Mehfil, an event held in April 2019, organised by Kommune, a platform for performers and performing arts.
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5. We have promoted multiple Spoken Word based events in and around Mumbai for Kommune.
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6. Between December 2018 and April 2019, we marketed 60+ house parties for Mumbai-based Beatmap, a niche concept for the urban youth. We helped them scale to 2-3 parties a week and expand to Pune, Bangalore and Hyderabad.

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7. We have worked with Dysco, a professional networking platform, to promote Mind the Gap via Facebook & Instagram Ads & Email Marketing, an event that brought together creative minds and professionals to discuss gender equality within professions and workplaces.

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8. We worked with Raell Padamsee’s ACE Productions to promote a number of their shows, including The Sound Of Music, The Epic, How I Met Your Father, featuring Cyrus Broacha, and many more.

1. One of our clients is a Yoga Teacher Training School franchise based in Rishikesh and Goa. Their target audience is a broad base of foreign nationals from across the world.

To generate leads for their school in Goa, we ran Facebook ads to a cold audience for brand awareness with creatives that highlighted the key features of the yoga school; followed by ads with testimonials to build trust with the warm audience, i.e. those who showed an interest in the first set of ads.

For a product worth Rs 90,000, we achieved an Average Cost Per Lead of Rs 1,400 with a conversion rate of more than 60%. The client earned their Return on Investment within the first week of each month.
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2. The following was the result of a campaign we ran to generate high-quality leads for an event for our client Beatmap, an offline social networking platform for the urban youth.

The results show that for a ticket price of Rs 500, we had an Average Cost Per Lead of Rs 20 with a conversion rate of almost 100% i.e. almost all the leads we generated for our client ended up converting into a paying customer.
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“Great people to work with! Whether it’s Social Media Management or Digital Marketing, these guys are very well versed and accessible too. Having a great experience.”

Devashree Sanghvi

Founder, The Crazy Indian Foodie, Mumbai

our work

When we devise solutions for you, we prefer to take a top-down, strategy-based approach. We don’t like to work on digital marketing channels in silos, because we believe results are best achieved when working from a 360° angle. Though we can’t share our strategies with you here (get in touch with us and we’ll guide you on a customised one for free), we can show you a glimpse through our social media work and websites. Have a look!

SOCIAL MEDIA

WEBSITE DESIGN

“Great people to work with! Whether it’s Social Media Management or Digital Marketing, these guys are very well versed and accessible too. Having a great experience.”

Devashree Sanghvi

Founder, The Crazy Indian Foodie, Mumbai

“The Small Business Project is a young team which has, very efficiently and effectively handled the designing of our revamped website. I found them to be a very responsive lot of professionals. Highly recommended.”

Gurrinder (Indi) Khanna

Managing Director, Tea n Teas, Coonoor

our Clients

Effective communication, organization and collaboration, and dedication towards a common goal – those are the simple secrets to our success with organisations across industries and geographies. We work so closely together with our clients, they end up becoming much more than people we do business with. They become family. And we wouldn’t have it any other way.

“The Small Business Project is a young team which has, very efficiently and effectively handled the designing of our revamped website. I found them to be a very responsive lot of professionals. Highly recommended.”

Gurrinder (Indi) Khanna

Managing Director, Tea n Teas, Coonoor

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