/ About

Ascrappybandofexpertswhodeep-diveintoyourbusiness.

We commit to your growth like it's ours. Because if your ad spend isn't earning, neither are we.

Mansi Raicha — Absolutely professional and talented team!

Natasha Sabharwal Mehta — Great results, dynamic team and amazing ideas

/ Our founders

01 / Co-founder

Co-Founder · Strategy & Operations

Priyaneet Singh

9+ years building TSBPConsumer Insights & Brand MessagingAgency Strategy & OperationsPeople, Process & QualityEx-Penguin Random House DKMBA (Marketing) — IMI Delhi

Co-founder and Head of Strategy & Operations at TSBP, Priyaneet has helped build the agency from the ground up. She leads consumer and content strategy while shaping the systems, quality standards, and people practices that keep the business running at a high level. From hiring and team development to navigating complex client situations and driving operational excellence, she focuses on building an agency that delivers consistently exceptional work. Before co-founding TSBP, she spent over six years as an editor at Penguin Random House DK. Outside work: strength training, reading fiction across genres, spending time with her two young children, and geeking out on health, hormones, nutrition, and longevity.

LinkedIn →

02 / Co-founder

Co-Founder · Digital Marketing Head · Meta Certified Lead Trainer

Rachit Hegde

Meta/Facebook Certified Lead Trainer10+ years in digital marketing250+ businesses & brands100+ upGrad sessionsTrained top WPP agenciesEngineer-turned-marketer

Rachit is Co-Founder and Head of Digital Marketing at TSBP. An engineer-turned-marketer, he has spent 10 years in digital marketing, dabbling in events management, video production and SEO before settling into performance marketing, where he has spent most of his career. He has worked with 250+ businesses and personal brands, including Vir Das, Roshan Abbas, Varun Duggirala, Moonshine, Cosmix, Bombay Kids Company, Bare Necessities, Ecom Express, Colorbar, TEDx Gateway, Kommune and Spoken Fest and many many more.

A Meta/Facebook Certified Lead Trainer, he has led 100+ coaching sessions with upGrad, is visiting faculty at The LIT School Bangalore, and has partnered with Twitter India to train top WPP agencies.

When he's not at his desk, he's usually chasing a different kind of adrenaline: on a racetrack, mid-workout, backpacking somewhere new, or paragliding off a cliff.

LinkedIn →

/ Growth journey

Compoundingsince2017.

One year, one milestone. Scroll →

2017

Number of clients

Getting started

Rachit and Priyaneet meet through an online program and begin partnering on freelance projects.

2018

Number of clients

Things get formal

The Small Business Project becomes a registered firm. Miten Says Fitness becomes our first award-winning client.

2019

Number of clients

Gaining ground

Sold out Kommune's spoken word event Mehfil with 1,500 attendees and helped Roshan Abbas's Speechless reach #1 on Amazon.

2020

Number of clients

On the up and up

Raised ₹35L+ for Vir Das's Inside Out Pay-Per-View, marketed Spotify × Kommune's POD'ium and TEDxGateway, and shipped 20+ websites.

2021

Number of clients

A period of exploration

Grew the team, expanded into edtech marketing, and delivered breakout performance for Cosmix, Colorbar and Bombay Kids Company.

2022

Number of clients

Out of the park

Ran podcast production for Varun Duggirala, scaled content across channels, and earned a contract extension with Amal Tamara through qualified leads.

2023

Number of clients

Expanding our capabilities

Delivered Film Companion's new website and continued scaling performance marketing across a growing client portfolio, including e-commerce delivery company Ecom Express.

2024

Number of clients

Deepening partnerships

Expanded our partnership across two more Tamara properties, and began working on promoting Once Upon India's Baithaks and Mehfils.

2025

Number of clients

Broadening our impact

Welcomed on board zero-waste ecommerce brand Bare Necessities, partnered on Hyundai's Art for Hope initiative with Once Upon India (OUI), and continued growing across travel and lifestyle brands.

2026

Number of clients

Trusted across disciplines

Expanded our work across performance marketing, web and creative projects, partnering with brands including Yacht Discoveries and Cuepilot.

/ The team

Aleanteam.Bigswings.

The people you'll actually talk to. No middle layers, no account-manager Tetris.

Rohini

Head of Growth

Bengaluru

Compulsive editor. Obsessive organiser. Loves updating lists, but mostly loves her cat.

Maria

Digital Marketing Manager

Pune

Nuts about numbers, adventure sports, and food. Always up for a challenge!

Prajeesh

Sr. Performance Marketing Manager

Mumbai

On target with ad campaigns. Just as precise when playing sharpshooter games.

Ashi

Sr. Performance Marketing Manager

Kanpur

Brand alchemist, K-drama enthusiast, music vibe curator, avid reader.

Aditi

Creative Strategist Manager

Bengaluru

Writes for a living. Chases rapids for fun. Always up for a good story and an even better adventure.

Anna

Creative Strategist

Mumbai

Always itching to inject humour into her copy. Stationery hoarder. Messy baker.

Michelle

Creative Strategist

Bangalore

Calls her work "whimsically professional," talks your ear off about all things food, and often speaks in third person.

Nayan

Performance Marketing Executive

Thane

Every move leads toward a strategic checkmate — in chess, ad campaigns, or crunching the data that matters.

Athira

Performance Marketing Executive

Mumbai

Online strategist, ad campaign experimenter, and content enthusiast. Off-duty, grooves to the dance rhythm!

Shalini

Creative Strategist

Jaipur

Forever curious and always learning. Periodontist by education, creative marketer by choice.

Kamlesh Malve

Performance Marketing Executive

Nashik

Passionate performance marketing executive with a creative mindset, strong communication skills, and a drive for performance-driven advertising and social media.