/ TSBP Guides

Guides

Practical, honest answers on performance marketing, written by the TSBP team from 210+ real accounts. No fluff, real numbers.

“These are the frameworks I wish I'd had when I started scaling small businesses.”

— Rachit Hegde, Co-founder

/ AI search

How to Get Your Business Found on ChatGPT, Claude, Perplexity and Google AI Overviews (2026)

What AI visibility actually means, before-and-after search behaviour, realistic timelines, and TSBP's own story of fixing this on its own website first.

Rachit Hegde · Last updated July 2026

/ Team structure

Agency vs In-House vs Freelancer: Who Should Run Your Paid Ads? (2026)

A decision framework by monthly ad spend, the true costs of each model, and when not to hire an agency.

Rachit Hegde · Last updated July 2026

/ Pricing

What Performance Marketing Actually Costs in India (2026)

Real retainer ranges, pricing models and their incentives, contract norms, and when not to hire an agency.

Rachit Hegde · Last updated July 2026

/ Channels

Meta vs Google Ads for E-commerce

A practical comparison from real account data — ROAS benchmarks, decision framework and budget-split guidance.

Rachit Hegde · Last updated July 2026