Helpyourmarketingteamstopguessingandstartgrowing.
Customised workshops covering performance marketing, creative strategy, analytics, attribution, AI workflows and growth systems.
Built from 9 years of running campaigns across 210+ businesses.
Whether your team is struggling with ad performance, unreliable reporting, unclear attribution, creative fatigue or AI adoption, we'll help build the systems and skills needed to make better marketing decisions.
/ Platforms
Certified specialists across the ad ecosystem.
/ Industries
Track record across categories we know deeply.
/ 00 — Sound familiar?
Doesanyofthissoundfamiliar?
We're spending money on ads but don't actually know what's driving sales.
Subject: Need your help with this
We've hired agencies before but still don't understand what's happening inside the account.
We're creating content consistently but don't know what content influences revenue.
Subject: Need your help with this
We've started using AI tools but everyone uses them differently and results are inconsistent.
Our team struggles to connect creative, media buying and business outcomes.
/ 01 — Who this is for
Builtforteamsthatwantbettermarketingdecisions.
Founders & Leadership
Understand what drives growth, ask better questions and lead marketing conversations with confidence.
Marketing Managers
Build stronger systems, improve performance and help your team execute more effectively.
In-House Teams
Develop practical skills across creative, media buying, analytics and AI.
/ 01b — When it fits
Threemomentsteamsreachout.
If any of these sound like your quarter, the workshop is designed to meet you exactly where you are.
Scaling Startups
Build the right foundations before increasing budget and complexity.
Teams Spending But Stuck
Identify whether the problem is creative, media buying, attribution, conversion or reporting.
AI-Adopting Teams
Create repeatable workflows that improve output quality and save time.
/ 02 — Curriculum
Whatwecover.
Marketing performance rarely improves because of one tactic.
The biggest gains usually come from understanding how creative, media buying, analytics, attribution and AI systems work together.
Our workshops focus on the skills and frameworks teams need to diagnose problems, make better decisions and execute with confidence.
Performance Marketing
- Meta advertising
- Google advertising
- Campaign structure
- Budget allocation
- Lead generation systems
- Scaling strategies
Creative Strategy
- Ad hooks
- Creative testing
- Messaging frameworks
- Content systems
- UGC concepts
Analytics & Tracking
- Attribution
- GA4
- Meta tracking
- Reporting frameworks
- Conversion optimisation
AI For Marketing Teams
- ChatGPT workflows
- Research systems
- Creative ideation
- Prompt engineering
- Workflow automation
/ 03 — Formats
Pickthedepththatfits.
Virtual Session
Distributed teams, leadership briefings, single-topic deep dives.
Half-Day Workshop
Marketing teams of 4–12 wanting hands-on practice in one pillar.
Full-Day Intensive
Teams ready to overhaul their full performance stack.
Custom Team Training
Enterprises and scale-ups with specific stack, market or vertical needs.
/ 04 — Why teams work with TSBP
Builtbyoperatorswhostillruncampaignseveryday.
Everything we teach comes from real accounts, real budgets and real business outcomes.
No recycled conference decks.
No theory-heavy presentations.
No motivational fluff.
Just practical frameworks your team can apply immediately.
- Generic theory
- Motivational sessions
- Academic frameworks
- One-size-fits-all decks
- Real campaign examples
- Practical exercises on your data
- Team-specific recommendations
- Live account audits
- Frameworks you can ship Monday
/ 05 — Case studies
Outcomesfromthefield.
Plateaued ROAS at 2x, scaling broke the funnel.
Restructured Meta account, rebuilt creative testing engine.
Direct bookings losing to OTAs.
New attribution model + brand-led Google strategy.
Ticket sales stuck two weeks pre-show.
Lookalike + retargeting sequencing with creative refresh.
Lead quality dropping at scale.
Funnel-stage creative system + qualified-lead optimisation.
Compliance limits + high CAC.
Whitelisted creative angles, intent-based Google build.
MQL volume but poor SQL conversion.
Reworked top-funnel, added AI-driven research workflows.
Rachit Hegde
/ 06 — Meet your trainer
Learnfromsomeonestillinthetrenches.
Rachit Hegde is the co-founder of The Small Business Project.
Over the last 9 years, he has worked with more than 140 businesses across D2C, hospitality, events, healthcare, education and SaaS.
The frameworks taught inside these workshops come directly from campaigns being run today, not from textbooks, certifications or outdated playbooks.
/ 07 — Process
Threestepsfromapplytoworkshop.
Tell us about your team, goals and current setup.
30 minutes to understand fit, depth and the right format.
We design a session around your stack, accounts and outcomes.
/ 08 — Apply
Applyforaworkshop.
Applications are reviewed manually. We only accept a limited number of workshops each quarter.
/ 09 — FAQ
Questions,answered.
Yourteamdoesn'tneedmoremarketinginformation.Itneedsbettermarketingdecisions.
If your team is struggling with attribution, reporting, creative performance, AI adoption or understanding what actually drives growth, let's explore whether we're a fit.
Applications are reviewed manually and workshop slots are intentionally limited.