FromPlateautoProfit:25%RevenueSurgeforQuristin4Months
Qurist's growth in 4 months with TSBP
Scaling a wellness brand isn't just about running ads; it's about running them the right way. Qurist had a great vision and a strong product line to back it up, but it faced multiple operational hurdles. With data as our best friend, we fine-tuned targeting, optimised campaigns, and refined strategies. And the result? A 25% revenue boost and 33% increase in orders — all within four months. Here's how we did it.
Goal: bringing wellness to the masses
Qurist is a pioneering Indian wellness company, with a focus on enhancing quality of life through natural, preservative-free products. Operating under the AYUSH Ministry licence, the brand offers cannabis-based products to both pets and humans, to help address chronic pain, anxiety, and insomnia.
Qurist has a bold vision: to bring high-quality, doctor-recommended wellness solutions to a wider audience. But despite a strong product range and a growing awareness about medical cannabis, the brand was unable to scale efficiently. This is where The Small Business Project stepped in.
Turning challenges into measurable growth
We began by conducting a deep dive on Qurist's existing campaign performance. Instead of challenges, we saw opportunities for improvements and immediately got to work.
/ Challenge
Attribution gaps made it harder for the brand to track which channels were actually driving revenue.
/ What we did
We improved attribution tracking, implementing data-driven insights into campaign performance and optimising ad spend accordingly.
/ Challenge
A high volume of spammy COD orders was eating into profits.
/ What we did
We introduced OTP verification to enhance order quality and reduce unnecessary costs.
/ Challenge
Creative limitations were leading to fatigue and lower engagement.
/ What we did
We expanded messaging angles and creative formats, and developed a structured ad strategy to boost engagement and conversion.
/ Challenge
Website inefficiencies were limiting conversions, so the brand was missing out on its full potential.
/ What we did
We optimised key elements on the website and refined the landing pages, making the shopping experience seamless and conversion-friendly.
/ Challenge
Limited reach was holding back scalability.
/ What we did
We tested and expanded to new audience segments, refining targeting strategies to unlock fresh growth opportunities.
/ Challenge
Meta's policy update restricted conversion event tracking for the health and wellness industry, making optimisation challenging.
/ What we did
Despite the limitations, we adapted by expanding tracking beyond purchases to capture upper-funnel signals.
A four-month growth surge
With challenges identified and a roadmap set, it was time to get to work. We started seeing results within the first month. By four months, our efforts had paid off. Look at these numbers.
+25%
Total revenue
+33%
Increase in orders
3.59%
CTR (up from 0.97%)
+476%
Online store sessions
Big win: attribution tracking
One of our biggest breakthroughs in this collaboration was fixing attribution. By improving tracking, we gained super-precise insights into which campaigns were generating revenue, allowing for smarter optimisations.
Final word
From structured campaigns to optimised creatives, essential website improvements like OTP verification and landing page enhancements — we helped Qurist scale profitably. It reaffirmed to us that the right strategy makes all the difference.