IncreasedROASto6.2ThroughQualityLeadGenerationforSBFHealthcare

Introduction

SBF Healthcare provides a patented treatment for osteoarthritis, degenerative disc disease and cancer. This treatment (SPMF) uses specially programmed electromagnetic fields that halt and reverse cartilage damage through regeneration, while inducing cell death of cancer cells by sensitising them and normalising their cell membrane potential. This advanced treatment is painless, drug-free, and non-invasive.

Challenge

SBF Healthcare's principal approach to acquire leads was through newspaper advertisements. While these ads remained a viable source, the client aimed to boost overall lead generation and attract higher-quality leads. To achieve this, they sought to expand their lead generation strategy beyond traditional methods and explore digital marketing avenues to enhance growth and widen their funnel.

Strategy

We implemented performance marketing campaigns on Google and Meta to increase leads, while strategically allocating budgets and adjusting targeting to ensure optimised lead quality. At the same time, we worked to build brand awareness alongside in-depth information on how the treatment actually works — and why it's a viable non-invasive alternative to options such as knee replacement surgery.

Execution

While executing our strategy, we made sure to:

Results

Through our campaigns on Google and Meta, we've achieved significant results: digital channels now account for up to 60% of SBF Healthcare's revenue, with a commendable average ROI of 6.22.

Takeaway

In 2023, SBF Healthcare opened a third centre in Bangalore on the back of an increase in the number and quality of leads. Digital channels now account for up to 60% of their revenue — proof that patient, data-led performance marketing can transform even the most specialised healthcare category.